Millys
millys.co.uk
Milly's is a UK-based retailer specializing in handmade, ethical, and natural dog grooming products. The store offers a range of dog shampoos and grooming supplies made with natural ingredients, positioning itself as a premium pet care brand focused on quality and sustainability.
Products
52
Collections
14
Pages
7
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
62/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#3727 / 16375
Faster than 77% of stores
Pet Supplies Ranking
#83 / 372
Top 22% in category
Category Avg Performance
56
+12 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
3.7s
Speed Index
Store Audit
Actionable insights compared to 576 Pet Supplies stores
#297 in Pet Supplies
Below 52% of stores
87% below average
52 products vs 411 avg
Faster than 78% of Pet Supplies stores
PageSpeed score: 68/100
Category Benchmarks
Compared to 576 stores in Pet Supplies
87% below average
avg
69% below average
avg
67% below average
avg
93% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
10 months
Since May 2025
Below average catalog size
Top 52% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
May 2025
Similar Pet Supplies Stores
Other pet supplies stores with similar size
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About Millys
Millys is a pet supplies ecommerce store built on shopify and operating in GB. The store currently offers 52 products organized across 14 collections, making it comparable in size for the pet supplies category.
Theme and Design
Millys uses the Xtra theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Millys achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Millys uses Reviews.io for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Pet Supplies category, Millys ranks #297 out of 576 stores we track. This places them in the top 52% of pet supplies stores by product catalog size.
Last scanned
Feb 18, 2026
