Theoodie
theoodie.co.uk
The Oodie UK sells oversized wearable blankets, sherpa blankets, sleep tees, dressing gowns, and cozy loungewear accessories. The brand focuses on comfort-oriented home textile products in both original and licensed designs, with a global customer base of over 4 million people.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
404
+6Collections
264
+6Pages
169
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
53/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Homeware category average (58)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#13816 / 16375
Faster than 16% of stores
Homeware Ranking
#393 / 457
Top 86% in category
Category Avg Performance
58
-17 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.7s
Largest Contentful Paint
0.020
Cumulative Layout Shift
136ms
Interaction to Next Paint
Additional Metrics
1.5s
First Contentful Paint
330ms
Time to First Byte
8.7s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#203 in Homeware
Above average (top 30%)
55% below average
404 products vs 898 avg
Slower than 86% of Homeware stores
PageSpeed score: 41/100
+6 products
Over the past month
Category Benchmarks
Compared to 673 stores in Homeware
55% below average
avg
238% above average
avg
745% above average
avg
90% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 6 products last month
9 months
Since Jul 2025
Above average catalog size
Top 30% by catalog size
high
Strong content (3 blogs, 169 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Aug 2025
Jul 2025
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Theoodie
Theoodie is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 404 products organized across 264 collections, making it comparable in size for the homeware category.
Theme and Design
Theoodie uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Theoodie achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Theoodie has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Homeware category, Theoodie ranks #203 out of 673 stores we track. This places them in the top 30% of homeware stores by product catalog size. Over the past month, the store has grown its catalog by 6 products.
Last scanned
Feb 18, 2026
