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Britishcolourstandard

shopify

britishcolourstandard.co.uk

British Colour Standard is an eco-friendly homeware retailer offering a curated collection of sustainable, fair trade gifts and home accessories. Their product range includes striped and solid candles, candle holders, glassware, tableware, placemats, coasters, and seagrass home organizers, all designed around a historic colour dictionary established in 1931.

Homeware
Brooklyn
GB / GBP
Stamped
PayPal
Visit Store

Products

393

Collections

43

Pages

39

Blog Posts

12

CommerceRank Score

Overall store health assessment based on 5 key factors

B

74/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme12/15 (Popular theme)
content15/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Homeware Ranking

#1 / 457

Top 0% in category

Category Avg Performance

58

-8 below avg

Category Avg LCP

2.0s

Faster than avg

50

Performance

88

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.0s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

81ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.6s

First Contentful Paint

TTFBgood

272ms

Time to First Byte

SIpoor

15.4s

Speed Index

Store Audit

Actionable insights compared to 673 Homeware stores

#2 in Homeware

Top 0% of stores

56% below average

393 products vs 898 avg

Faster than 100% of Homeware stores

PageSpeed score: 50/100

Category Benchmarks

Compared to 673 stores in Homeware

Products393 / avg 898

56% below average

avg

Collections43 / avg 78

45% below average

avg

Pages39 / avg 20

95% above average

avg

Blog Posts12 / avg 29

59% below average

avg

Theme & Design

Theme Name

Brooklyn

Type

Theme Store

Theme Store ID

730

Tech Stack

Platform

shopify

Reviews Platform

Stamped

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Legacy Theme

Store Timeline & History

Feb 2026

393 products43 collections39 pages12 blogs

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About Britishcolourstandard

Britishcolourstandard is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 393 products organized across 43 collections, making it comparable in size for the homeware category.

Theme and Design

Britishcolourstandard uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Britishcolourstandard achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Britishcolourstandard uses Stamped for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Homeware category, Britishcolourstandard ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.

Last scanned

Feb 22, 2026

Britishcolourstandard | Homeware Store Analysis | CommerceRank