Britishcolourstandard
britishcolourstandard.co.uk
British Colour Standard is an eco-friendly homeware retailer offering a curated collection of sustainable, fair trade gifts and home accessories. Their product range includes striped and solid candles, candle holders, glassware, tableware, placemats, coasters, and seagrass home organizers, all designed around a historic colour dictionary established in 1931.
Products
393
Collections
43
Pages
39
Blog Posts
12
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-8 below avg
Category Avg LCP
2.0s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.0s
Largest Contentful Paint
0.000
Cumulative Layout Shift
81ms
Interaction to Next Paint
Additional Metrics
0.6s
First Contentful Paint
272ms
Time to First Byte
15.4s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
56% below average
393 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 50/100
Category Benchmarks
Compared to 673 stores in Homeware
56% below average
avg
45% below average
avg
95% above average
avg
59% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Stamped
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Britishcolourstandard
Britishcolourstandard is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 393 products organized across 43 collections, making it comparable in size for the homeware category.
Theme and Design
Britishcolourstandard uses the Brooklyn theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Britishcolourstandard achieves a performance score of 50/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Britishcolourstandard uses Stamped for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Homeware category, Britishcolourstandard ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 22, 2026
