Tokyotoys
tokyotoys.com
TokyoToys is the UK's premier destination for anime and manga enthusiasts, offering a curated selection of collectible statues, trading card games, video game merchandise, and kawaii-themed stuffed collectables. The award-winning store caters to collectors and fans of Japanese pop culture with exclusive products across multiple price points.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
2,387
Collections
166
Pages
7
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
61/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 27 points below Toys & Games category average (59)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15334 / 16375
Faster than 6% of stores
Toys & Games Ranking
#281 / 293
Top 96% in category
Category Avg Performance
59
-27 below avg
Category Avg LCP
1.6s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.090
Cumulative Layout Shift
314ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
390ms
Time to First Byte
11.2s
Speed Index
Store Audit
Actionable insights compared to 465 Toys & Games stores
#69 in Toys & Games
Top 15% of stores
13% above average
2,387 products vs 2,106 avg
Slower than 96% of Toys & Games stores
PageSpeed score: 32/100
Category Benchmarks
Compared to 465 stores in Toys & Games
13% above average
avg
102% above average
avg
50% below average
avg
86% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
New (< 3 months)
Since Jan 2026
Larger than 75% of category
Top 15% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Jan 2026
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About Tokyotoys
Tokyotoys is a toys & games ecommerce store built on shopify and operating in GB. The store currently offers 2,387 products organized across 166 collections, making it larger than average for the toys & games category.
Theme and Design
Tokyotoys uses the Xclusive theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Tokyotoys achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 92/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Tokyotoys has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Toys & Games category, Tokyotoys ranks #69 out of 465 stores we track. This places them in the top 15% of toys & games stores by product catalog size.
Last scanned
Feb 18, 2026
