Toupsandco
toupsandco.com
Toups & Co Organics is a beauty and skincare brand offering 100% organic, natural products including skincare (cleansers, serums, moisturizers, masks), organic makeup (complexion, cheeks, eyes, lips), body care (tallow balms, deodorants, body wash, soaps), and specialized lines for babies and men. The brand emphasizes organic and natural ingredients with gluten-free and talc-free formulations.
Products
89
Collections
99
Pages
50
Blog Posts
146
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5186 / 16375
Faster than 68% of stores
Beauty & Skincare Ranking
#223 / 859
Top 26% in category
Category Avg Performance
54
+11 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.070
Cumulative Layout Shift
127ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#323 in Beauty & Skincare
Above average (top 28%)
80% below average
89 products vs 445 avg
Faster than 74% of Beauty & Skincare stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
80% below average
avg
60% above average
avg
52% above average
avg
181% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 28% by catalog size
high
Strong content (146 blogs, 50 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Toupsandco
Toupsandco is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 89 products organized across 99 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Toupsandco uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Toupsandco achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Toupsandco uses Yotpo for customer reviews and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Toupsandco ranks #323 out of 1155 stores we track. This places them in the top 28% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
