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toysrus

shopify

toysrus.com

General
Dawn
US / USD
PayPal
Visit Store

Products

10,011

Collections

534

Pages

74

Blog Posts

258

CommerceRank Score

Overall store health assessment based on 5 key factors

B

60/100

authority24/40 (Strong)
performance10/25 (Poor)
catalog15/15 (Large)
growth8/15 (Stable)
tech Stack3/5 (Partial)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

Store Audit

Actionable insights compared to 48762 General stores

#602 in General

Top 1% of stores

946% above average

10,011 products vs 957 avg

Category Benchmarks

Compared to 48762 stores in General

Products10,011 / avg 957

946% above average

avg

Collections534 / avg 67

697% above average

avg

Pages74 / avg 26

185% above average

avg

Blog Posts258 / avg 36

617% above average

avg

Domain Authority

Backlink strength & referring domains

60/ 100

Referring Domains

3,838

Total Links

3,838

Top Linking Domains

  • mommywantsvodka.com1
  • tsukaueigo.com1
  • tsimpkins.com1
  • encuentrotodo.com.ve1
  • ibazar.uz1

Data via Crawly Backlink Checker

Theme & Design

Theme Name

Dawn

Type

Theme Store

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (258 blogs, 74 pages)

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Mar 2026

10,011 products534 collections74 pages258 blogs

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About toysrus

toysrus is a general ecommerce store built on shopify and operating in US. The store currently offers 10,011 products organized across 534 collections, making it larger than average for the general category.

Theme and Design

toysrus uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 13% of general stores.

Tech Stack

Beyond the core Shopify platform, toysrus has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the General category, toysrus ranks #602 out of 48762 stores we track. This places them in the top 1% of general stores by product catalog size.

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