Tradesuperstoreonline
tradesuperstoreonline.co.uk
Trade Superstore Online supplies high-quality building and construction materials including composite and fibre cement cladding (James Hardie, Cedral, Coastline brands), uPVC fascia boards, guttering, composite decking, fencing, and underground drainage systems. The retailer serves both trade professionals and members of the public with a focus on external building products and home improvement materials.
Performance Needs Attention
This store scores 26/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
34,656
Collections
1,145
Pages
168
Blog Posts
387
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 30 points below Home Improvement category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Home Improvement Ranking
#2 / 334
Top 1% in category
Category Avg Performance
56
-30 below avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.170
Cumulative Layout Shift
268ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 503 Home Improvement stores
#4 in Home Improvement
Top 1% of stores
2124% above average
34,656 products vs 1,558 avg
Faster than 99% of Home Improvement stores
PageSpeed score: 26/100
Category Benchmarks
Compared to 503 stores in Home Improvement
2124% above average
avg
1263% above average
avg
630% above average
avg
604% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (387 blogs, 168 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Home Improvement Stores
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About Tradesuperstoreonline
Tradesuperstoreonline is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 34,656 products organized across 1,145 collections, making it larger than average for the home improvement category.
Theme and Design
Tradesuperstoreonline uses the Empire theme from the Shopify Theme Store. This theme choice is used by 4% of home improvement stores.
Performance Analysis
Based on Google PageSpeed Insights, Tradesuperstoreonline achieves a performance score of 26/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 73/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Tradesuperstoreonline has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Home Improvement category, Tradesuperstoreonline ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.
Last scanned
Feb 22, 2026
