Truebotanicals
truebotanicals.com
True Botanicals is a luxury skincare brand offering clinically-proven, clean beauty formulas made with natural ingredients. Their product range includes cleansers, serums, face oils, moisturizers, targeted treatments, and body care items designed for skin wellness with science-backed performance.
Performance Needs Attention
This store scores 32/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
51
Collections
107
Pages
154
Blog Posts
0
CommerceRank Score
Overall store health assessment based on 5 key factors
55/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Beauty & Skincare category average (54)
- Add blog content to improve SEO and engagement
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15408 / 16375
Faster than 6% of stores
Beauty & Skincare Ranking
#780 / 859
Top 91% in category
Category Avg Performance
54
-22 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.2s
Largest Contentful Paint
0.100
Cumulative Layout Shift
161ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#479 in Beauty & Skincare
Above average (top 41%)
89% below average
51 products vs 445 avg
Slower than 91% of Beauty & Skincare stores
PageSpeed score: 32/100
-4 products
Over the past 6 months
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
89% below average
avg
73% above average
avg
367% above average
avg
100% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 1 products last month
1+ year
Since Jan 2025
Above average catalog size
Top 41% by catalog size
high
Strong content (0 blogs, 154 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
Jun 2025
Theme changed from Live Release 5/28/25 substack to Anniversary Sale for 6/19 sub strikethrough
May 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from Update Collections banner logic/fields 1/21/25 to Live Release 2/27/25
Jan 2025
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About Truebotanicals
Truebotanicals is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 51 products organized across 107 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Truebotanicals uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Truebotanicals achieves a performance score of 32/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Truebotanicals uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Truebotanicals ranks #479 out of 1155 stores we track. This places them in the top 41% of beauty & skincare stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 4 products.
Last scanned
Feb 18, 2026
