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Twofeathers

shopify

twofeathers.co.uk

Two Feathers is a Brighton-based retailer specializing in authentic Native American handmade jewellery and artefacts since 2006. The store offers a curated selection of belt buckles, bolo ties, bracelets, earrings, necklaces, rings and vintage watches, alongside a range of natural crystals and gemstones, available both online and in their physical Brighton location.

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Performance Needs Attention

This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

872

Collections

43

Pages

12

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

62/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content12/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Critical: PageSpeed below 50 is hurting conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

-9 below avg

Category Avg LCP

1.8s

Faster than avg

48

Performance

86

Accessibility

100

SEO

Core Web Vitals

LCPgood

1.1s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

91ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.7s

First Contentful Paint

TTFBgood

326ms

Time to First Byte

SIpoor

9.2s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

9% above average

872 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 48/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products872 / avg 802

9% above average

avg

Collections43 / avg 72

40% below average

avg

Pages12 / avg 28

57% below average

avg

Blog Posts3 / avg 46

93% below average

avg

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (12 pages)

Tech Stack Maturity

Developing stack

No review platform (25% of category uses one)

Business Sophistication

Developing

InternationalLegacy Theme

Store Timeline & History

Feb 2026

872 products43 collections12 pages3 blogs

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About Twofeathers

Twofeathers is a jewellery & watches ecommerce store built on shopify and operating in LT. The store currently offers 872 products organized across 43 collections, making it larger than average for the jewellery & watches category.

Theme and Design

Twofeathers uses the Debut theme from the Shopify Theme Store. This theme choice is used by 8% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Twofeathers achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Twofeathers has not implemented a third-party review platform and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Twofeathers ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Twofeathers | Jewellery & Watches Store Analysis | CommerceRank