Umpretail
umpretail.com
Ultimate Modelling Products is a UK-based retailer offering a comprehensive range of specialized supplies for scale modelers, including airbrushing systems, decal solutions, primers, sanders, thinners, pigments, and storage solutions. The brand focuses on high-quality, purpose-designed products formulated to meet the specific needs of modern scale modeling hobbyists.
Products
3,350
Collections
163
Pages
23
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#3988 / 16375
Faster than 76% of stores
Arts & Crafts Ranking
#208 / 708
Top 29% in category
Category Avg Performance
60
+7 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.2s
First Contentful Paint
—
Time to First Byte
5.6s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#55 in Arts & Crafts
Top 5% of stores
253% above average
3,350 products vs 948 avg
Faster than 71% of Arts & Crafts stores
PageSpeed score: 67/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
253% above average
avg
226% above average
avg
53% above average
avg
91% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 5% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Umpretail
Umpretail is a arts & crafts ecommerce store built on shopify and operating in US. The store currently offers 3,350 products organized across 163 collections, making it larger than average for the arts & crafts category.
Theme and Design
Umpretail uses the Sunrise theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Umpretail achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 75/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Umpretail has not implemented a third-party review platform and offers Settle, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Umpretail ranks #55 out of 1004 stores we track. This places them in the top 5% of arts & crafts stores by product catalog size.
Last scanned
Feb 19, 2026
