Upcirclebeauty
upcirclebeauty.com
UpCircle is an ethical beauty brand offering cruelty-free, vegan skincare and haircare products made with organic, natural ingredients. The brand emphasizes sustainability and zero-waste practices, positioning itself as forward-thinking skincare that is both environmentally responsible and effective.
Products
158
Collections
57
Pages
257
Blog Posts
446
CommerceRank Score
Overall store health assessment based on 5 key factors
80/100
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2517 / 16375
Faster than 85% of stores
Beauty & Skincare Ranking
#104 / 859
Top 12% in category
Category Avg Performance
54
+17 above avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.8s
Largest Contentful Paint
0.000
Cumulative Layout Shift
170ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
452ms
Time to First Byte
2.9s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#216 in Beauty & Skincare
Top 19% of stores
64% below average
158 products vs 445 avg
Faster than 88% of Beauty & Skincare stores
PageSpeed score: 71/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
64% below average
avg
8% below average
avg
679% above average
avg
758% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
3 months
Since Dec 2025
Larger than 75% of category
Top 19% by catalog size
high
Strong content (446 blogs, 257 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Dec 2025
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About Upcirclebeauty
Upcirclebeauty is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 158 products organized across 57 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Upcirclebeauty uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Upcirclebeauty achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Upcirclebeauty uses TrustPilot for customer reviews and offers PayPal, Klarna, Clearpay, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Upcirclebeauty ranks #216 out of 1155 stores we track. This places them in the top 19% of beauty & skincare stores by product catalog size.
Last scanned
Feb 18, 2026
