Urbanangler
urbanangler.com
Urban Angler is a specialized fly fishing retailer offering a curated selection of fly fishing gear and equipment including fly reels (Hatch, Abel brands), fly rods (single hand and spey), waders, and wading accessories. The store also provides in-person services such as casting lessons, fly tying lessons, and a retail location.
Products
1,438
Collections
59
Pages
16
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Fishing Ranking
#15 / 90
Top 17% in category
Category Avg Performance
56
+3 above avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#11 in Fishing
Top 9% of stores
32% below average
1,438 products vs 2,112 avg
Faster than 83% of Fishing stores
PageSpeed score: 59/100
Category Benchmarks
Compared to 129 stores in Fishing
32% below average
avg
97% below average
avg
92% below average
avg
99% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 9% by catalog size
low
Basic content (16 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Urbanangler
Urbanangler is a fishing ecommerce store built on shopify and operating in US. The store currently offers 1,438 products organized across 59 collections, making it comparable in size for the fishing category.
Theme and Design
Urbanangler uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Urbanangler achieves a performance score of 59/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 97/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Urbanangler has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fishing category, Urbanangler ranks #11 out of 129 stores we track. This places them in the top 9% of fishing stores by product catalog size.
Last scanned
Feb 23, 2026
