Pennfishing
pennfishing.eu
PENN EU is a specialized saltwater fishing retailer offering a comprehensive range of PENN brand fishing equipment including reels (spinning, conventional, baitcast), rods (casting and spinning), and fishing tackle. The store specializes in offshore, inshore, and beach fishing gear, positioning itself as a premium supplier of tough and tested saltwater fishing equipment with a heritage dating back to 1932.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
993
Collections
31
Pages
31
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
58/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Fishing category average (56)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#13620 / 16375
Faster than 17% of stores
Fishing Ranking
#75 / 90
Top 83% in category
Category Avg Performance
56
-14 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.020
Cumulative Layout Shift
104ms
Interaction to Next Paint
Additional Metrics
0.9s
First Contentful Paint
328ms
Time to First Byte
6.4s
Speed Index
Store Audit
Actionable insights compared to 129 Fishing stores
#24 in Fishing
Top 19% of stores
53% below average
993 products vs 2,112 avg
Slower than 83% of Fishing stores
PageSpeed score: 42/100
Category Benchmarks
Compared to 129 stores in Fishing
53% below average
avg
98% below average
avg
84% below average
avg
99% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Larger than 75% of category
Top 19% by catalog size
low
Basic content (31 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Pennfishing
Pennfishing is a fishing ecommerce store built on shopify and operating in US. The store currently offers 993 products organized across 31 collections, making it comparable in size for the fishing category.
Theme and Design
Pennfishing uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Pennfishing achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Pennfishing has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Fishing category, Pennfishing ranks #24 out of 129 stores we track. This places them in the top 19% of fishing stores by product catalog size.
Last scanned
Feb 20, 2026
