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Urbanjack

shopify

urbanjack.com

Urban Jack is an award-winning UK-made premium skincare and grooming brand for men, offering natural products designed to protect skin from urban pollution and aging while rebalancing the skin's microbiome. The product range includes face wash, moisturizers, serums, beard oils, safety razors, and complementary grooming accessories.

Beauty & Skincare
Impulse
GB / GBP
TrustPilot
PayPal +2
Visit Store

Performance Needs Attention

This store scores 37/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

13

Collections

17

Pages

22

Blog Posts

28

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance5/25 (Poor)
catalog5/25 (Minimal)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 17 points below Beauty & Skincare category average (54)
  • Expand product catalog to improve store authority

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#14679 / 16375

Faster than 10% of stores

Beauty & Skincare Ranking

#732 / 859

Top 85% in category

Category Avg Performance

54

-17 below avg

Category Avg LCP

2.1s

37

Performance

74

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

15.4s

Speed Index

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#846 in Beauty & Skincare

Below 73% of stores

97% below average

13 products vs 445 avg

Slower than 85% of Beauty & Skincare stores

PageSpeed score: 37/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products13 / avg 445

97% below average

avg

Collections17 / avg 62

73% below average

avg

Pages22 / avg 33

33% below average

avg

Blog Posts28 / avg 52

46% below average

avg

Theme & Design

Theme Name

Impulse

Type

Theme Store

Theme Store ID

857

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Clearpay
Afterpay

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 73% by catalog size

Content Investment

low

Basic content (22 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Developing

InternationalModern Theme

Store Timeline & History

Feb 2026

13 products17 collections22 pages28 blogs

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About Urbanjack

Urbanjack is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 13 products organized across 17 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

Urbanjack uses the Impulse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Urbanjack achieves a performance score of 37/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 74/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Urbanjack uses TrustPilot for customer reviews and offers PayPal, Clearpay, Afterpay for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, Urbanjack ranks #846 out of 1155 stores we track. This places them in the top 73% of beauty & skincare stores by product catalog size.

Last scanned

Feb 20, 2026

Urbanjack | Beauty & Skincare Store Analysis | CommerceRank