Urbiana
urbiana.co.uk
Urbiana is an ethically-made fashion jewellery retailer specializing in handcrafted boho and statement jewellery pieces. The store offers unique costume jewellery collections including body accessories, essential pieces, and trending items, with a focus on ethical production practices.
Performance Needs Attention
This store scores 43/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
646
Collections
63
Pages
33
Blog Posts
82
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 14 points below Jewellery & Watches category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Jewellery & Watches Ranking
#1 / 758
Top 0% in category
Category Avg Performance
57
-14 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#6 in Jewellery & Watches
Top 1% of stores
19% below average
646 products vs 802 avg
Faster than 100% of Jewellery & Watches stores
PageSpeed score: 43/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
19% below average
avg
13% below average
avg
18% above average
avg
78% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Urbiana
Urbiana is a jewellery & watches ecommerce store built on shopify and operating in FR. The store currently offers 646 products organized across 63 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Urbiana uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.
Performance Analysis
Based on Google PageSpeed Insights, Urbiana achieves a performance score of 43/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Urbiana uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Urbiana ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.
Last scanned
Feb 23, 2026
