Vanityled
vanityled.com
VanityLED specializes in LED-lit makeup cases and cosmetics accessories designed for makeup artists and beauty enthusiasts. The brand offers smart makeup storage solutions, bundles, and makeup accessories with free shipping on orders over £35.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
11
Collections
4
Pages
8
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
39/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Beauty & Cosmetics category average (56)
- Expand product catalog to improve store authority
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14992 / 16375
Faster than 8% of stores
Beauty & Cosmetics Ranking
#358 / 403
Top 89% in category
Category Avg Performance
56
-21 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
8.9s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#432 in Beauty & Cosmetics
Below 76% of stores
97% below average
11 products vs 315 avg
Slower than 89% of Beauty & Cosmetics stores
PageSpeed score: 35/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
97% below average
avg
92% below average
avg
58% below average
avg
89% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Smaller catalog (bottom 25%)
Top 76% by catalog size
low
Basic content (8 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Vanityled
Vanityled is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 11 products organized across 4 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Vanityled uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Vanityled achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Vanityled has not implemented a third-party review platform and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Vanityled ranks #432 out of 572 stores we track. This places them in the top 76% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 20, 2026
