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Yourhls

shopify

yourhls.co.uk

HLS® is a UK-based ecommerce store specializing in hair fibres, hair thickening sprays, and hair growth solutions designed to conceal thinning hair and enhance hair density. The brand offers a range of hair-building and hair-growth products positioned as cosmetic solutions for boosting confidence and achieving thicker-looking hair.

Beauty & Cosmetics
Bespoke
GB / GBP
TrustPilot
PayPal +1
Visit Store

Performance Needs Attention

This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

11

Collections

4

Pages

4

Blog Posts

81

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

performance5/25 (Poor)
catalog5/25 (Minimal)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content10/15 (Good)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 15 points below Beauty & Cosmetics category average (56)
  • Expand product catalog to improve store authority

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Cosmetics Ranking

#1 / 403

Top 0% in category

Category Avg Performance

56

-15 below avg

Category Avg LCP

1.9s

41

Performance

83

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

14.0s

Speed Index

Store Audit

Actionable insights compared to 572 Beauty & Cosmetics stores

#3 in Beauty & Cosmetics

Top 1% of stores

97% below average

11 products vs 315 avg

Faster than 100% of Beauty & Cosmetics stores

PageSpeed score: 41/100

Category Benchmarks

Compared to 572 stores in Beauty & Cosmetics

Products11 / avg 315

97% below average

avg

Collections4 / avg 52

92% below average

avg

Pages4 / avg 19

79% below average

avg

Blog Posts81 / avg 27

200% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

TrustPilot

Payment / Finance

PayPal
Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

high

Strong content (81 blogs, 4 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

International

Store Timeline & History

Feb 2026

11 products4 collections4 pages81 blogs

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About Yourhls

Yourhls is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 11 products organized across 4 collections, making it comparable in size for the beauty & cosmetics category.

Theme and Design

Yourhls uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Yourhls achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Yourhls uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.

Competitive Positioning

Within the Beauty & Cosmetics category, Yourhls ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.

Last scanned

Feb 22, 2026

Yourhls | Beauty & Cosmetics Store Analysis | CommerceRank