Yourhls
yourhls.co.uk
HLS® is a UK-based ecommerce store specializing in hair fibres, hair thickening sprays, and hair growth solutions designed to conceal thinning hair and enhance hair density. The brand offers a range of hair-building and hair-growth products positioned as cosmetic solutions for boosting confidence and achieving thicker-looking hair.
Performance Needs Attention
This store scores 41/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
11
Collections
4
Pages
4
Blog Posts
81
CommerceRank Score
Overall store health assessment based on 5 key factors
50/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 15 points below Beauty & Cosmetics category average (56)
- Expand product catalog to improve store authority
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Cosmetics Ranking
#1 / 403
Top 0% in category
Category Avg Performance
56
-15 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
14.0s
Speed Index
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#3 in Beauty & Cosmetics
Top 1% of stores
97% below average
11 products vs 315 avg
Faster than 100% of Beauty & Cosmetics stores
PageSpeed score: 41/100
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
97% below average
avg
92% below average
avg
79% below average
avg
200% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (81 blogs, 4 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Yourhls
Yourhls is a beauty & cosmetics ecommerce store built on shopify and operating in GB. The store currently offers 11 products organized across 4 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Yourhls uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Yourhls achieves a performance score of 41/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Yourhls uses TrustPilot for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Cosmetics category, Yourhls ranks #3 out of 572 stores we track. This places them in the top 1% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 22, 2026
