Vantage97
vantage97.com
Vantage97 is an official merchandise partner for Formula 1 teams and motorsport brands, offering a curated selection of branded apparel, accessories, and collectibles. With over 20 years of experience, the store sells exclusively official motorsport merchandise from teams including McLaren, Ferrari, Red Bull Racing, Mercedes, and Williams.
Performance Needs Attention
This store scores 42/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,834
-1Collections
147
Pages
13
Blog Posts
17
CommerceRank Score
Overall store health assessment based on 5 key factors
74/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 17 points below Sports & Merch category average (59)
- Fix INP: Interaction delay is poor - reduce JavaScript and optimise event handlers
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 24 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Merch Ranking
#6 / 15
Top 40% in category
Category Avg Performance
59
-17 below avg
Category Avg LCP
1.3s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.5s
Largest Contentful Paint
0.010
Cumulative Layout Shift
660ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 24 Sports & Merch stores
#1 in Sports & Merch
Top 4% of stores
414% above average
1,834 products vs 357 avg
Faster than 60% of Sports & Merch stores
PageSpeed score: 42/100
-1 products
Over the past month
Category Benchmarks
Compared to 24 stores in Sports & Merch
414% above average
avg
130% above average
avg
44% above average
avg
143% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 4% by catalog size
high
Strong content (17 blogs, 13 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Feb 2026
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About Vantage97
Vantage97 is a sports & merch ecommerce store built on shopify and operating in LT. The store currently offers 1,834 products organized across 147 collections, making it larger than average for the sports & merch category.
Theme and Design
Vantage97 uses the Xtra theme from the Shopify Theme Store. This theme choice is used by 4% of sports & merch stores.
Performance Analysis
Based on Google PageSpeed Insights, Vantage97 achieves a performance score of 42/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 87/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Vantage97 uses TrustPilot for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Sports & Merch category, Vantage97 ranks #1 out of 24 stores we track. This places them in the top 4% of sports & merch stores by product catalog size. Over the past month, the store has reduced its catalog by 1 products.
Last scanned
Feb 23, 2026
