Volcom
volcom.com
Volcom is a skate, surf, and snowboarding lifestyle brand offering durable clothing and accessories including t-shirts, shorts, hoodies, jackets, pants, denim, shoes, hats, bags, and swimwear designed for active outdoor enthusiasts and action sports communities.
Performance Needs Attention
This store scores 33/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
758
+38Collections
82
+7Pages
68
-1Blog Posts
55
CommerceRank Score
Overall store health assessment based on 5 key factors
70/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 24 points below Fashion & Clothing category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15178 / 16375
Faster than 7% of stores
Fashion & Clothing Ranking
#2754 / 2989
Top 92% in category
Category Avg Performance
57
-24 below avg
Category Avg LCP
1.9s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.060
Cumulative Layout Shift
187ms
Interaction to Next Paint
Additional Metrics
1.7s
First Contentful Paint
618ms
Time to First Byte
21.7s
Speed Index
Store Audit
Actionable insights compared to 4419 Fashion & Clothing stores
#764 in Fashion & Clothing
Top 17% of stores
7% below average
758 products vs 819 avg
Slower than 92% of Fashion & Clothing stores
PageSpeed score: 33/100
-10,138 products
Over the past 6 months
Category Benchmarks
Compared to 4419 stores in Fashion & Clothing
7% below average
avg
12% below average
avg
66% above average
avg
72% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-93%)
Added 38 products last month
1+ year
Since Jan 2025
Larger than 75% of category
Top 17% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
Jun 2025
Theme changed from volcom_client/design/04-29-25 to volcom_client/design/06-05-25
May 2025
May 2025
Apr 2025
Apr 2025
Theme changed from 0301-0331_SPRING CLEANING SALE to volcom_client/global-text/04-03-2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from 117-130_NEW YEARS SALE to 228_WAREHOUSE SALE LAST DAY
Jan 2025
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About Volcom
Volcom is a fashion & clothing ecommerce store built on shopify and operating in US. The store currently offers 758 products organized across 82 collections, making it comparable in size for the fashion & clothing category.
Theme and Design
Volcom uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Volcom achieves a performance score of 33/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 97/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Volcom uses Yotpo for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Fashion & Clothing category, Volcom ranks #764 out of 4419 stores we track. This places them in the top 17% of fashion & clothing stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 10,138 products.
Last scanned
Feb 18, 2026
