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amberoak-rural

amberoakrural.com.au

Amberoak Rural is an Australian country clothing and saddlery retailer specializing in western wear, rural apparel, and equestrian equipment. The store also offers rural supplies, prefab sheds, and produce & seeds, positioning itself as a comprehensive destination for country lifestyle needs with both online and in-store shopping options.

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Performance Needs Attention

This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

710

Collections

71

Pages

13

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

D

47/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack0/20 (Minimal)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 21 points below Fashion & Clothing category average (57)
  • Add a reviews platform to build customer trust
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 26 Feb 2026

Overall Ranking

#14796 / 16375

Faster than 10% of stores

Fashion & Clothing Ranking

#2688 / 2989

Top 90% in category

Category Avg Performance

57

-21 below avg

Category Avg LCP

1.9s

36

Performance

78

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 4419 Fashion & Clothing stores

#797 in Fashion & Clothing

Top 18% of stores

13% below average

710 products vs 819 avg

Slower than 90% of Fashion & Clothing stores

PageSpeed score: 36/100

No BNPL options

64% of Fashion & Clothing stores offer PayPal

Category Benchmarks

Compared to 4419 stores in Fashion & Clothing

Products710 / avg 819

13% below average

avg

Collections71 / avg 93

24% below average

avg

Pages13 / avg 41

68% below average

avg

Blog Posts3 / avg 32

91% below average

avg

Category Intelligence

How amberoak-rural compares to other fashion & clothing stores

Insights

  • 64% of Fashion & Clothing stores offer PayPal

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

No additional integrations detected

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

Unknown

Market Position

Larger than 75% of category

Top 18% by catalog size

Content Investment

low

Basic content (13 pages)

Tech Stack Maturity

Basic stack

No review platform (23% of category uses one)No BNPL detected (71% of category offers BNPL)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

710 products71 collections13 pages3 blogs

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About amberoak-rural

amberoak-rural is a fashion & clothing ecommerce store built on and operating in US. The store currently offers 710 products organized across 71 collections, making it comparable in size for the fashion & clothing category.

Theme and Design

amberoak-rural uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, amberoak-rural achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 78/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, amberoak-rural has not implemented a third-party review platform. Compared to other fashion & clothing stores, 64% of fashion & clothing stores offer paypal

Competitive Positioning

Within the Fashion & Clothing category, amberoak-rural ranks #797 out of 4419 stores we track. This places them in the top 18% of fashion & clothing stores by product catalog size.

Last scanned

Feb 24, 2026

amberoak-rural | Fashion & Clothing Store Analysis | CommerceRank