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Wallpops

shopify

wallpops.co.uk

Wallpops is a UK-based retailer of removable peel-and-stick wall stickers, wall art, and home décor products. The store offers a wide range of repositionable wall decorations including wall stickers, wall murals, dry-erase products, backsplashes, floor tiles, and decorative room panels for customers of all ages.

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Performance Needs Attention

This store scores 25/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

620

Collections

31

Pages

9

Blog Posts

2

CommerceRank Score

Overall store health assessment based on 5 key factors

C

57/100

performance5/25 (Poor)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content12/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 31 points below Home Improvement category average (56)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#15986 / 16375

Faster than 2% of stores

Home Improvement Ranking

#327 / 334

Top 98% in category

Category Avg Performance

56

-31 below avg

Category Avg LCP

1.8s

Faster than avg

25

Performance

85

Accessibility

92

SEO

Core Web Vitals

LCPgood

0.8s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPgood

0.7s

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

7.7s

Speed Index

Store Audit

Actionable insights compared to 503 Home Improvement stores

#101 in Home Improvement

Top 20% of stores

60% below average

620 products vs 1,558 avg

Slower than 98% of Home Improvement stores

PageSpeed score: 25/100

Category Benchmarks

Compared to 503 stores in Home Improvement

Products620 / avg 1,558

60% below average

avg

Collections31 / avg 84

63% below average

avg

Pages9 / avg 23

61% below average

avg

Blog Posts2 / avg 55

96% below average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Larger than 75% of category

Top 20% by catalog size

Content Investment

low

Basic content (9 pages)

Tech Stack Maturity

Mature stack

No review platform (28% of category uses one)

Business Sophistication

Developing

International

Store Timeline & History

Feb 2026

620 products31 collections9 pages2 blogs

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About Wallpops

Wallpops is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 620 products organized across 31 collections, making it comparable in size for the home improvement category.

Theme and Design

Wallpops uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Wallpops achieves a performance score of 25/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Wallpops has not implemented a third-party review platform and offers Pipe, PayPal for payment flexibility.

Competitive Positioning

Within the Home Improvement category, Wallpops ranks #101 out of 503 stores we track. This places them in the top 20% of home improvement stores by product catalog size.

Last scanned

Feb 20, 2026

Wallpops | Home Improvement Store Analysis | CommerceRank