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Interstyle

shopify

interstyle.co.uk

Interstyle is a specialist retailer of fireplaces, stoves, and woodburners operating across Essex and Hertfordshire. The company offers a range of gas, electric, and multi-fuel fireplaces along with professional installation by qualified technicians and comprehensive after-care services.

Home Improvement
Debut
GB / GBP
Klarna
Visit Store

Products

618

Collections

58

Pages

36

Blog Posts

7

CommerceRank Score

Overall store health assessment based on 5 key factors

B

71/100

performance12/25 (Needs work)
catalog20/25 (Established)
tech Stack10/20 (Partial)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Home Improvement Ranking

#2 / 334

Top 1% in category

Category Avg Performance

56

-2 below avg

Category Avg LCP

1.8s

54

Performance

77

Accessibility

85

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 503 Home Improvement stores

#4 in Home Improvement

Top 1% of stores

60% below average

618 products vs 1,558 avg

Faster than 99% of Home Improvement stores

PageSpeed score: 54/100

Category Benchmarks

Compared to 503 stores in Home Improvement

Products618 / avg 1,558

60% below average

avg

Collections58 / avg 84

31% below average

avg

Pages36 / avg 23

57% above average

avg

Blog Posts7 / avg 55

87% below average

avg

Category Intelligence

How Interstyle compares to other home improvement stores

Theme Adoption

7%

of Home Improvement stores use this theme

Finance Adoption

14%

of Home Improvement stores use Klarna

Insights

  • 56% of Home Improvement stores offer PayPal

Theme & Design

Theme Name

Debut

Type

Theme Store

Theme Store ID

796

Tech Stack

Platform

shopify

Payment / Finance

Klarna

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Developing stack

No review platform (28% of category uses one)

Business Sophistication

Developing

Legacy Theme

Store Timeline & History

Feb 2026

618 products58 collections36 pages7 blogs

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About Interstyle

Interstyle is a home improvement ecommerce store built on shopify and operating in GB. The store currently offers 618 products organized across 58 collections, making it comparable in size for the home improvement category.

Theme and Design

Interstyle uses the Debut theme from the Shopify Theme Store. This theme choice is used by 7% of home improvement stores.

Performance Analysis

Based on Google PageSpeed Insights, Interstyle achieves a performance score of 54/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 77/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Interstyle has not implemented a third-party review platform and offers Klarna for payment flexibility. Compared to other home improvement stores, 56% of home improvement stores offer paypal

Competitive Positioning

Within the Home Improvement category, Interstyle ranks #4 out of 503 stores we track. This places them in the top 1% of home improvement stores by product catalog size.

Last scanned

Feb 23, 2026

Interstyle | Home Improvement Store Analysis | CommerceRank