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Webley

shopify

webley.co.uk

Webley & Scott is a historic gunmaker established in 1790, selling shotguns, airguns, air rifles, air pistols, and related accessories. The brand is renowned for manufacturing classic firearms including the famous Webley revolver and continues to produce sporting and recreational shooting equipment.

Sports & Outdoors
Dawn
LT / GBP
judge.me
PayPal
Visit Store

Products

76

Collections

22

Pages

15

Blog Posts

7

CommerceRank Score

Overall store health assessment based on 5 key factors

B

71/100

performance12/25 (Needs work)
catalog10/25 (Small)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content14/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#4609 / 16375

Faster than 72% of stores

Sports & Outdoors Ranking

#170 / 716

Top 24% in category

Category Avg Performance

56

+10 above avg

Category Avg LCP

1.7s

Slower than avg

66

Performance

93

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.9s

Largest Contentful Paint

CLSgood

0.060

Cumulative Layout Shift

INPgood

119ms

Interaction to Next Paint

Additional Metrics

FCPgood

1.5s

First Contentful Paint

TTFBneeds work

857ms

Time to First Byte

SIneeds work

4.9s

Speed Index

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#574 in Sports & Outdoors

Below 53% of stores

92% below average

76 products vs 976 avg

Faster than 76% of Sports & Outdoors stores

PageSpeed score: 66/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products76 / avg 976

92% below average

avg

Collections22 / avg 153

86% below average

avg

Pages15 / avg 29

48% below average

avg

Blog Posts7 / avg 61

89% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 53% by catalog size

Content Investment

low

Basic content (15 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Feb 2026

76 products22 collections15 pages7 blogs

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About Webley

Webley is a sports & outdoors ecommerce store built on shopify and operating in LT. The store currently offers 76 products organized across 22 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Webley uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of sports & outdoors stores.

Performance Analysis

Based on Google PageSpeed Insights, Webley achieves a performance score of 66/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Webley uses judge.me for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Webley ranks #574 out of 1076 stores we track. This places them in the top 53% of sports & outdoors stores by product catalog size.

Last scanned

Feb 20, 2026

Webley | Sports & Outdoors Store Analysis | CommerceRank