Whiterabbitskincare
whiterabbitskincare.co.uk
White Rabbit Skincare is a UK-based ecommerce store offering premium, vegan, and cruelty-free skincare products including cleansers, toners, moisturizers, and body products formulated for various skin types. The brand emphasizes natural ingredients and sustainability, with product ranges designed to support healthy, radiant skin through structured skincare routines.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
58
Collections
15
Pages
26
Blog Posts
312
CommerceRank Score
Overall store health assessment based on 5 key factors
64/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Beauty & Skincare Ranking
#6 / 859
Top 1% in category
Category Avg Performance
54
-16 below avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.9s
Largest Contentful Paint
0.000
Cumulative Layout Shift
147ms
Interaction to Next Paint
Additional Metrics
2.6s
First Contentful Paint
568ms
Time to First Byte
10.7s
Speed Index
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#16 in Beauty & Skincare
Top 1% of stores
87% below average
58 products vs 445 avg
Faster than 99% of Beauty & Skincare stores
PageSpeed score: 38/100
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
87% below average
avg
76% below average
avg
21% below average
avg
500% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
high
Strong content (312 blogs, 26 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Whiterabbitskincare
Whiterabbitskincare is a beauty & skincare ecommerce store built on shopify and operating in LT. The store currently offers 58 products organized across 15 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Whiterabbitskincare uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 9% of beauty & skincare stores.
Performance Analysis
Based on Google PageSpeed Insights, Whiterabbitskincare achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 90/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Whiterabbitskincare uses judge.me for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Beauty & Skincare category, Whiterabbitskincare ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.
Last scanned
Feb 22, 2026
