Wholesale
wholesale.cafedirect.co.uk
Cafédirect Wholesale is a B2B supplier specializing in wholesale coffee, tea, and café essentials including whole bean and instant coffee, specialty teas, takeaway cups, hot chocolate, and food service supplies for cafés and hospitality businesses.
Products
70
Collections
95
Pages
6
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
43/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
B2B Ecommerce Ranking
#1 / 162
Top 1% in category
Category Avg Performance
57
+1 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.4s
Speed Index
Store Audit
Actionable insights compared to 282 B2B Ecommerce stores
#2 in B2B Ecommerce
Top 1% of stores
90% below average
70 products vs 703 avg
Faster than 99% of B2B Ecommerce stores
PageSpeed score: 58/100
No BNPL options
46% of B2B Ecommerce stores offer PayPal
Category Benchmarks
Compared to 282 stores in B2B Ecommerce
90% below average
avg
102% above average
avg
68% below average
avg
91% below average
avg
Category Intelligence
How Wholesale compares to other b2b ecommerce stores
Insights
- 46% of B2B Ecommerce stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
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About Wholesale
Wholesale is a b2b ecommerce ecommerce store built on shopify and operating in GB. The store currently offers 70 products organized across 95 collections, making it comparable in size for the b2b ecommerce category.
Theme and Design
Wholesale uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wholesale achieves a performance score of 58/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wholesale has not implemented a third-party review platform. Compared to other b2b ecommerce stores, 46% of b2b ecommerce stores offer paypal
Competitive Positioning
Within the B2B Ecommerce category, Wholesale ranks #2 out of 282 stores we track. This places them in the top 1% of b2b ecommerce stores by product catalog size.
Last scanned
Feb 22, 2026
