Wiggit
wiggit.co.uk
WIGgIT is an online retailer specializing in wigs, hair extensions, and hair pieces for all demographics. The store offers a wide range of products including human hair wigs, synthetic wigs, lace frontals, braiding hair, crochet hair, and weaves from brands such as Bobbi Boss, Sensationnel, Outre, and Mane Concept.
Performance Needs Attention
This store scores 35/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,253
Collections
60
Pages
44
Blog Posts
56
CommerceRank Score
Overall store health assessment based on 5 key factors
75/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 22 points below Beauty & Accessories category average (57)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#14918 / 16375
Faster than 9% of stores
Beauty & Accessories Ranking
#14 / 14
Top 100% in category
Category Avg Performance
57
-22 below avg
Category Avg LCP
1.4s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
115ms
Interaction to Next Paint
Additional Metrics
0.8s
First Contentful Paint
368ms
Time to First Byte
18.2s
Speed Index
Store Audit
Actionable insights compared to 21 Beauty & Accessories stores
#1 in Beauty & Accessories
Top 5% of stores
325% above average
1,253 products vs 295 avg
Slower than 100% of Beauty & Accessories stores
PageSpeed score: 35/100
Category Benchmarks
Compared to 21 stores in Beauty & Accessories
325% above average
avg
21% below average
avg
83% above average
avg
70% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 5% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
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About Wiggit
Wiggit is a beauty & accessories ecommerce store built on shopify and operating in GB. The store currently offers 1,253 products organized across 60 collections, making it larger than average for the beauty & accessories category.
Theme and Design
Wiggit uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Wiggit achieves a performance score of 35/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Wiggit uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Beauty & Accessories category, Wiggit ranks #1 out of 21 stores we track. This places them in the top 5% of beauty & accessories stores by product catalog size.
Last scanned
Feb 19, 2026
