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Wilderbotanics

shopify

wilderbotanics.com

Wilder Botanics is an organic, plant-based wellness brand specializing in natural health products including herbal tinctures, flower essences, bath products, face and body oils, and herbal teas. The store emphasizes holistic wellness and natural remedies, organizing products around wellness rituals and health benefits rather than traditional cosmetics.

Health & Wellness
Pipeline
GB / GBP
judge.me
Pipe +1
Visit Store

Performance Needs Attention

This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

271

Collections

145

-5

Pages

65

Blog Posts

205

+5

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Established theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 11 points below Health & Wellness category average (57)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 22 Feb 2026

Overall Ranking

#12669 / 16375

Faster than 23% of stores

Health & Wellness Ranking

#287 / 378

Top 76% in category

Category Avg Performance

57

-11 below avg

Category Avg LCP

1.9s

Faster than avg

46

Performance

80

Accessibility

92

SEO

Core Web Vitals

LCPgood

1.6s

Largest Contentful Paint

CLSgood

0.000

Cumulative Layout Shift

INPgood

112ms

Interaction to Next Paint

Additional Metrics

FCPgood

0.8s

First Contentful Paint

TTFBgood

489ms

Time to First Byte

SIpoor

8.3s

Speed Index

Store Audit

Actionable insights compared to 593 Health & Wellness stores

#74 in Health & Wellness

Top 12% of stores

28% above average

271 products vs 212 avg

Slower than 76% of Health & Wellness stores

PageSpeed score: 46/100

-34 products

Over the past 6 months

Category Benchmarks

Compared to 593 stores in Health & Wellness

Products271 / avg 212

28% above average

avg

Collections145 / avg 29

400% above average

avg

Pages65 / avg 25

160% above average

avg

Blog Posts205 / avg 52

294% above average

avg

Theme & Design

Theme Name

Pipeline

Type

Theme Store

Theme Store ID

739

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

Pipe
PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Declining (-11%)

Tracking History

1+ year

Since Jan 2025

Market Position

Larger than 75% of category

Top 12% by catalog size

Content Investment

high

Strong content (205 blogs, 65 pages)

Tech Stack Maturity

Advanced stack

Full tech stack adopted

Business Sophistication

Established

InternationalModern Theme

Store Timeline & History

Jul 2025

271 products145 collections65 pages205 blogs

Jun 2025

271 products150 collections65 pages200 blogs

May 2025

290 products150 collections65 pages200 blogs

Apr 2025

290 products135 collections65 pages195 blogs

Mar 2025

300 products135 collections65 pages190 blogs

Mar 2025

305 products135 collections70 pages185 blogs

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About Wilderbotanics

Wilderbotanics is a health & wellness ecommerce store built on shopify and operating in GB. The store currently offers 271 products organized across 145 collections, making it larger than average for the health & wellness category.

Theme and Design

Wilderbotanics uses the Pipeline theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Wilderbotanics achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 80/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Wilderbotanics uses judge.me for customer reviews and offers Pipe, PayPal for payment flexibility.

Competitive Positioning

Within the Health & Wellness category, Wilderbotanics ranks #74 out of 593 stores we track. This places them in the top 12% of health & wellness stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 34 products.

Last scanned

Feb 18, 2026

Wilderbotanics | Health & Wellness Store Analysis | CommerceRank