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Florencemarinex

shopify

florencemarinex.co.uk

Florence Marine X UK is a technical apparel and gear brand specializing in responsibly-made boardshorts, wetsuits, t-shirts, hats, and accessories designed for water sports and outdoor activities. Their products are engineered for performance in harsh elements and tested on Hawaii's North Shore.

Sports & Outdoors
Bespoke
GB / GBP
Yotpo
PayPal
Visit Store

Performance Needs Attention

This store scores 36/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

113

Collections

68

Pages

40

Blog Posts

111

CommerceRank Score

Overall store health assessment based on 5 key factors

C

65/100

performance5/25 (Poor)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 20 points below Sports & Outdoors category average (56)

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 24 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Sports & Outdoors Ranking

#3 / 716

Top 0% in category

Category Avg Performance

56

-20 below avg

Category Avg LCP

1.7s

Slower than avg

36

Performance

85

Accessibility

85

SEO

Core Web Vitals

LCPgood

1.7s

Largest Contentful Paint

CLSgood

0.010

Cumulative Layout Shift

INPgood

105ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1076 Sports & Outdoors stores

#9 in Sports & Outdoors

Top 1% of stores

88% below average

113 products vs 976 avg

Faster than 100% of Sports & Outdoors stores

PageSpeed score: 36/100

Category Benchmarks

Compared to 1076 stores in Sports & Outdoors

Products113 / avg 976

88% below average

avg

Collections68 / avg 153

56% below average

avg

Pages40 / avg 29

38% above average

avg

Blog Posts111 / avg 61

82% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Store Timeline & History

Feb 2026

113 products68 collections40 pages111 blogs

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About Florencemarinex

Florencemarinex is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 113 products organized across 68 collections, making it comparable in size for the sports & outdoors category.

Theme and Design

Florencemarinex uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Florencemarinex achieves a performance score of 36/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 85/100 for accessibility and 85/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Florencemarinex uses Yotpo for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Sports & Outdoors category, Florencemarinex ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.

Last scanned

Feb 23, 2026

Florencemarinex | Sports & Outdoors Store Analysis | CommerceRank