Williamstanley
williamstanley.net
William Stanley is a luxury jewelry brand specializing in intricate 3D printed earrings and necklaces inspired by natural forms, geometry, and classic designs. Products are crafted in materials including coloured polymer, silver, and 18K gold, with pieces priced under £100.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
219
Collections
3
Pages
6
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Jewellery & Watches category average (57)
- Add a reviews platform to build customer trust
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12693 / 16375
Faster than 22% of stores
Jewellery & Watches Ranking
#597 / 758
Top 79% in category
Category Avg Performance
57
-11 below avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
5.0s
Speed Index
Store Audit
Actionable insights compared to 1082 Jewellery & Watches stores
#482 in Jewellery & Watches
Above average (top 45%)
73% below average
219 products vs 802 avg
Slower than 79% of Jewellery & Watches stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 1082 stores in Jewellery & Watches
73% below average
avg
96% below average
avg
79% below average
avg
96% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Above average catalog size
Top 45% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Williamstanley
Williamstanley is a jewellery & watches ecommerce store built on shopify and operating in FI. The store currently offers 219 products organized across 3 collections, making it comparable in size for the jewellery & watches category.
Theme and Design
Williamstanley uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Williamstanley achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Williamstanley has not implemented a third-party review platform and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewellery & Watches category, Williamstanley ranks #482 out of 1082 stores we track. This places them in the top 45% of jewellery & watches stores by product catalog size.
Last scanned
Feb 20, 2026
