Worldofwool
worldofwool.co.uk
World of Wool is a specialized retailer offering hundreds of products for fiber and wool crafts, including natural and dyed wool, yarn, silk tops, carding equipment, dyes, and felting supplies. The store caters to knitting, spinning, and felting enthusiasts with curated collections and design-your-own options for craft projects.
Products
2,130
Collections
572
Pages
103
Blog Posts
81
CommerceRank Score
Overall store health assessment based on 5 key factors
90/100
Top Recommendations
- Fix LCP: Largest Contentful Paint is poor - optimise hero images and fonts
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#2198 / 16375
Faster than 87% of stores
Arts & Crafts Ranking
#106 / 708
Top 15% in category
Category Avg Performance
60
+12 above avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
7.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
321ms
Interaction to Next Paint
Additional Metrics
8.2s
First Contentful Paint
714ms
Time to First Byte
2.4s
Speed Index
Store Audit
Actionable insights compared to 1004 Arts & Crafts stores
#89 in Arts & Crafts
Top 9% of stores
125% above average
2,130 products vs 948 avg
Faster than 85% of Arts & Crafts stores
PageSpeed score: 72/100
Category Benchmarks
Compared to 1004 stores in Arts & Crafts
125% above average
avg
1044% above average
avg
587% above average
avg
153% above average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 9% by catalog size
high
Strong content (81 blogs, 103 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Mature
Store Timeline & History
Feb 2026
Similar Arts & Crafts Stores
Other arts & crafts stores with similar size
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About Worldofwool
Worldofwool is a arts & crafts ecommerce store built on shopify and operating in JP. The store currently offers 2,130 products organized across 572 collections, making it larger than average for the arts & crafts category.
Theme and Design
Worldofwool uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Worldofwool achieves a performance score of 72/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 80/100 for accessibility and 75/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Worldofwool uses TrustPilot for customer reviews and offers Pipe, PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Arts & Crafts category, Worldofwool ranks #89 out of 1004 stores we track. This places them in the top 9% of arts & crafts stores by product catalog size.
Last scanned
Feb 19, 2026
