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Yassy

shopify

yassy.com

Yassy Jewellery is a designer jewelry brand by Yasmine Elghanayan specializing in Evil Eye bracelets, natural fancy colour diamond jewelry, and floating necklaces. The store offers curated collections across protection-themed pieces, premium designs, and their signature floating series.

Jewellery & Watches
Motion
GB / GBP
PayPal +1
Visit Store

Products

155

Collections

16

Pages

12

Blog Posts

4

CommerceRank Score

Overall store health assessment based on 5 key factors

C

58/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content11/15 (Good)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#11182 / 16375

Faster than 32% of stores

Jewellery & Watches Ranking

#524 / 758

Top 69% in category

Category Avg Performance

57

-6 below avg

Category Avg LCP

1.8s

51

Performance

84

Accessibility

100

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

8.1s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#565 in Jewellery & Watches

Below 52% of stores

81% below average

155 products vs 802 avg

Slower than 69% of Jewellery & Watches stores

PageSpeed score: 51/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products155 / avg 802

81% below average

avg

Collections16 / avg 72

78% below average

avg

Pages12 / avg 28

57% below average

avg

Blog Posts4 / avg 46

91% below average

avg

Theme & Design

Theme Name

Motion

Type

Theme Store

Theme Store ID

847

Tech Stack

Platform

shopify

Payment / Finance

PayPal
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Below average catalog size

Top 52% by catalog size

Content Investment

low

Basic content (12 pages)

Tech Stack Maturity

Mature stack

No review platform (25% of category uses one)

Business Sophistication

Emerging

InternationalModern Theme

Store Timeline & History

Feb 2026

155 products16 collections12 pages4 blogs

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About Yassy

Yassy is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 155 products organized across 16 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Yassy uses the Motion theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Yassy achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 84/100 for accessibility and 100/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Yassy has not implemented a third-party review platform and offers PayPal, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Yassy ranks #565 out of 1082 stores we track. This places them in the top 52% of jewellery & watches stores by product catalog size.

Last scanned

Feb 20, 2026

Yassy | Jewellery & Watches Store Analysis | CommerceRank