Yellowgorse
yellowgorse.co.uk
Yellow Gorse is a UK-based wellness brand specializing in handmade aromatherapy products including reed diffusers, scented candles, and bath & body items, complemented by organic skincare and herbal tisanes. Products are crafted in small batches on the Isle of Purbeck, Dorset, with a focus on natural essential oils and nourishing formulations.
Products
80
Collections
10
Pages
12
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Candle & Home Fragrance Ranking
#2 / 186
Top 1% in category
Category Avg Performance
57
+8 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
4.3s
Speed Index
Store Audit
Actionable insights compared to 256 Candle & Home Fragrance stores
#2 in Candle & Home Fragrance
Top 1% of stores
64% below average
80 products vs 220 avg
Faster than 99% of Candle & Home Fragrance stores
PageSpeed score: 65/100
Category Benchmarks
Compared to 256 stores in Candle & Home Fragrance
64% below average
avg
79% below average
avg
56% below average
avg
90% below average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
judge.me
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (12 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
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About Yellowgorse
Yellowgorse is a candle & home fragrance ecommerce store built on shopify and operating in GB. The store currently offers 80 products organized across 10 collections, making it comparable in size for the candle & home fragrance category.
Theme and Design
Yellowgorse uses the Atlantic theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Yellowgorse achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Yellowgorse uses judge.me for customer reviews and offers PayPal, Klarna, Zip (Quadpay) for payment flexibility.
Competitive Positioning
Within the Candle & Home Fragrance category, Yellowgorse ranks #2 out of 256 stores we track. This places them in the top 1% of candle & home fragrance stores by product catalog size.
Last scanned
Feb 22, 2026
