Yellowpop
yellowpop.com
YELLOWPOP is a custom LED neon sign retailer offering personalized designs and artist collaborations. The store features their proprietary CertiLED™ neon signs, accessories, wallpapers, and exclusive collections including partnerships with artists like Basquiat and Keith Haring, with worldwide free shipping.
Performance Needs Attention
This store scores 30/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
47,857
+381Collections
232
+9Pages
85
Blog Posts
129
CommerceRank Score
Overall store health assessment based on 5 key factors
65/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 21 points below Lighting category average (51)
- Accessibility score is 68/100 - improve for better UX and legal compliance
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#15578 / 16375
Faster than 5% of stores
Lighting Ranking
#75 / 84
Top 89% in category
Category Avg Performance
51
-21 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
143ms
Interaction to Next Paint
Additional Metrics
2.0s
First Contentful Paint
447ms
Time to First Byte
18.4s
Speed Index
Store Audit
Actionable insights compared to 123 Lighting stores
#3 in Lighting
Top 2% of stores
1492% above average
47,857 products vs 3,007 avg
Slower than 89% of Lighting stores
PageSpeed score: 30/100
+381 products
Over the past month
No BNPL options
60% of Lighting stores offer PayPal
Category Benchmarks
Compared to 123 stores in Lighting
1492% above average
avg
36% above average
avg
270% above average
avg
239% above average
avg
Category Intelligence
How Yellowpop compares to other lighting stores
15%
of Lighting stores use TrustPilot
Insights
- 60% of Lighting stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Business Profile
Store maturity and operational indicators
Growing (+1%)
Added 381 products last month
1+ year
Since Dec 2024
Top 10% largest catalog
Top 2% by catalog size
high
Strong content (129 blogs, 85 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Established
Store Timeline & History
Mar 2025
Mar 2025
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About Yellowpop
Yellowpop is a lighting ecommerce store built on shopify and operating in US. The store currently offers 47,857 products organized across 232 collections, making it larger than average for the lighting category.
Theme and Design
Yellowpop uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Yellowpop achieves a performance score of 30/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 68/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Yellowpop uses TrustPilot for customer reviews. Compared to other lighting stores, 60% of lighting stores offer paypal
Competitive Positioning
Within the Lighting category, Yellowpop ranks #3 out of 123 stores we track. This places them in the top 2% of lighting stores by product catalog size. Over the past month, the store has grown its catalog by 381 products.
Last scanned
Feb 18, 2026
