Zedandco
zedandco.co.uk
Zed & Co is a British homeware retailer offering contemporary kitchenware and home furnishings including bone china mugs, placemats, oven gloves, aprons, tea towels, and kitchen linens. The brand combines functional kitchen products with stylish design, inspired by British countryside aesthetics and available in multiple colour options.
Products
187
Collections
36
Pages
11
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
59/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Homeware Ranking
#1 / 457
Top 0% in category
Category Avg Performance
58
-1 below avg
Category Avg LCP
2.0s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
—
First Contentful Paint
—
Time to First Byte
6.8s
Speed Index
Store Audit
Actionable insights compared to 673 Homeware stores
#2 in Homeware
Top 0% of stores
79% below average
187 products vs 898 avg
Faster than 100% of Homeware stores
PageSpeed score: 57/100
No BNPL options
66% of Homeware stores offer PayPal
Category Benchmarks
Compared to 673 stores in Homeware
79% below average
avg
54% below average
avg
45% below average
avg
90% below average
avg
Category Intelligence
How Zedandco compares to other homeware stores
3%
of Homeware stores use Yotpo
0%
of Homeware stores use this theme
Insights
- 66% of Homeware stores offer PayPal
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 0% by catalog size
low
Basic content (11 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Homeware Stores
Other homeware stores with similar size
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About Zedandco
Zedandco is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 187 products organized across 36 collections, making it comparable in size for the homeware category.
Theme and Design
Zedandco uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Zedandco achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 77/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Zedandco uses Yotpo for customer reviews. Compared to other homeware stores, 66% of homeware stores offer paypal
Competitive Positioning
Within the Homeware category, Zedandco ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.
Last scanned
Feb 22, 2026
