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Zedandco

shopify

zedandco.co.uk

Zed & Co is a British homeware retailer offering contemporary kitchenware and home furnishings including bone china mugs, placemats, oven gloves, aprons, tea towels, and kitchen linens. The brand combines functional kitchen products with stylish design, inspired by British countryside aesthetics and available in multiple colour options.

Homeware
Envy
GB / GBP
Yotpo
Visit Store

Products

187

Collections

36

Pages

11

Blog Posts

3

CommerceRank Score

Overall store health assessment based on 5 key factors

C

59/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack10/20 (Partial)
theme10/15 (Established theme)
content12/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions
  • Consider BNPL options to increase average order value

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Homeware Ranking

#1 / 457

Top 0% in category

Category Avg Performance

58

-1 below avg

Category Avg LCP

2.0s

57

Performance

79

Accessibility

77

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIpoor

6.8s

Speed Index

Store Audit

Actionable insights compared to 673 Homeware stores

#2 in Homeware

Top 0% of stores

79% below average

187 products vs 898 avg

Faster than 100% of Homeware stores

PageSpeed score: 57/100

No BNPL options

66% of Homeware stores offer PayPal

Category Benchmarks

Compared to 673 stores in Homeware

Products187 / avg 898

79% below average

avg

Collections36 / avg 78

54% below average

avg

Pages11 / avg 20

45% below average

avg

Blog Posts3 / avg 29

90% below average

avg

Category Intelligence

How Zedandco compares to other homeware stores

Review Platform Adoption

3%

of Homeware stores use Yotpo

Theme Adoption

0%

of Homeware stores use this theme

Insights

  • 66% of Homeware stores offer PayPal

Theme & Design

Theme Name

Envy

Type

Theme Store

Theme Store ID

411

Tech Stack

Platform

shopify

Reviews Platform

Yotpo

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 0% by catalog size

Content Investment

low

Basic content (11 pages)

Tech Stack Maturity

Developing stack

No BNPL detected (71% of category offers BNPL)

Business Sophistication

Emerging

Modern Theme

Store Timeline & History

Feb 2026

187 products36 collections11 pages3 blogs

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About Zedandco

Zedandco is a homeware ecommerce store built on shopify and operating in GB. The store currently offers 187 products organized across 36 collections, making it comparable in size for the homeware category.

Theme and Design

Zedandco uses the Envy theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, Zedandco achieves a performance score of 57/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 79/100 for accessibility and 77/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Zedandco uses Yotpo for customer reviews. Compared to other homeware stores, 66% of homeware stores offer paypal

Competitive Positioning

Within the Homeware category, Zedandco ranks #2 out of 673 stores we track. This places them in the top 0% of homeware stores by product catalog size.

Last scanned

Feb 22, 2026

Zedandco | Homeware Store Analysis | CommerceRank