Zelens
zelens.com
Zelens is a doctor-led skincare brand that combines biotechnology with botanical ingredients to create innovative skincare formulas. The store offers a range of products including cleansers, exfoliants, serums, moisturizers, sunscreen, and eye treatments organized by skin type and product function.
Performance Needs Attention
This store scores 28/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
53
+1Collections
206
Pages
238
Blog Posts
171
-1CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 26 points below Beauty & Skincare category average (54)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#15820 / 16375
Faster than 3% of stores
Beauty & Skincare Ranking
#820 / 859
Top 95% in category
Category Avg Performance
54
-26 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
121ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#477 in Beauty & Skincare
Above average (top 41%)
88% below average
53 products vs 445 avg
Slower than 95% of Beauty & Skincare stores
PageSpeed score: 28/100
-3 products
Over the past 6 months
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
88% below average
avg
232% above average
avg
621% above average
avg
229% above average
avg
Category Intelligence
How Zelens compares to other beauty & skincare stores
11%
of Beauty & Skincare stores use Yotpo
12%
of Beauty & Skincare stores use Klarna
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Added 1 products last month
1+ year
Since Jan 2025
Above average catalog size
Top 41% by catalog size
high
Strong content (171 blogs, 238 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Jul 2025
Jun 2025
Apr 2025
Mar 2025
Mar 2025
Mar 2025
Theme changed from zelens/production to zelens/release/27-02-2025-theme-upgrade
Jan 2025
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Zelens
Zelens is a beauty & skincare ecommerce store built on shopify and operating in GB. The store currently offers 53 products organized across 206 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Zelens uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Zelens achieves a performance score of 28/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 94/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Zelens uses Yotpo for customer reviews and offers Pipe, Klarna for payment flexibility. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Zelens ranks #477 out of 1155 stores we track. This places them in the top 41% of beauty & skincare stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 3 products.
Last scanned
Feb 18, 2026
