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Zoeruthdesigns

shopify

zoeruthdesigns.co.uk

Zoe Ruth Designs is a handmade jewellery retailer specializing in contemporary silversmith pieces crafted from sterling silver, copper, and semi-precious stones. The store offers curated collections including personalized jewellery, celestial designs, and themed ranges, with products organized by type and price point for easy browsing.

Jewellery & Watches
Dawn
GB / GBP
judge.me
PayPal
Visit Store

Products

140

Collections

20

Pages

19

Blog Posts

14

CommerceRank Score

Overall store health assessment based on 5 key factors

B

77/100

performance12/25 (Needs work)
catalog15/25 (Growing)
tech Stack20/20 (Complete)
theme15/15 (Top 5 theme)
content15/15 (Rich)

Top Recommendations

  • Improve PageSpeed performance to 70+ for better conversions

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Jewellery & Watches Ranking

#1 / 758

Top 0% in category

Category Avg Performance

57

+10 above avg

Category Avg LCP

1.8s

67

Performance

88

Accessibility

92

SEO

Core Web Vitals

LCPunavailable

Largest Contentful Paint

CLSunavailable

Cumulative Layout Shift

INPunavailable

Interaction to Next Paint

Additional Metrics

FCPunavailable

First Contentful Paint

TTFBunavailable

Time to First Byte

SIneeds work

4.8s

Speed Index

Store Audit

Actionable insights compared to 1082 Jewellery & Watches stores

#6 in Jewellery & Watches

Top 1% of stores

83% below average

140 products vs 802 avg

Faster than 100% of Jewellery & Watches stores

PageSpeed score: 67/100

Category Benchmarks

Compared to 1082 stores in Jewellery & Watches

Products140 / avg 802

83% below average

avg

Collections20 / avg 72

72% below average

avg

Pages19 / avg 28

32% below average

avg

Blog Posts14 / avg 46

70% below average

avg

Theme & Design

Theme Name

Dawn

Type

Theme Store

Theme Store ID

887

Tech Stack

Platform

shopify

Reviews Platform

judge.me

Payment / Finance

PayPal

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

low

Basic content (19 pages)

Tech Stack Maturity

Mature stack

Business Sophistication

Developing

Modern Theme

Store Timeline & History

Feb 2026

140 products20 collections19 pages14 blogs

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About Zoeruthdesigns

Zoeruthdesigns is a jewellery & watches ecommerce store built on shopify and operating in GB. The store currently offers 140 products organized across 20 collections, making it comparable in size for the jewellery & watches category.

Theme and Design

Zoeruthdesigns uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 11% of jewellery & watches stores.

Performance Analysis

Based on Google PageSpeed Insights, Zoeruthdesigns achieves a performance score of 67/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 88/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, Zoeruthdesigns uses judge.me for customer reviews and offers PayPal for payment flexibility.

Competitive Positioning

Within the Jewellery & Watches category, Zoeruthdesigns ranks #6 out of 1082 stores we track. This places them in the top 1% of jewellery & watches stores by product catalog size.

Last scanned

Feb 22, 2026

Zoeruthdesigns | Jewellery & Watches Store Analysis | CommerceRank