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111skin

shopify

111skin.com

111SKIN is a luxury skincare brand founded by Dr. Alexandrides of Harley Street, offering scientifically-formulated skincare products including treatment masks, serums, boosters, eye care, cleansers, and essences featuring their patented NAC Y²™ technology backed by 20+ years of research.

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Performance Needs Attention

This store scores 27/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.

Products

69

Collections

70

Pages

56

Blog Posts

63

CommerceRank Score

Overall store health assessment based on 5 key factors

D

50/100

performance5/25 (Poor)
catalog10/25 (Small)
tech Stack10/20 (Partial)
theme10/15 (Custom theme)
content15/15 (Rich)

Top Recommendations

  • Critical: PageSpeed below 50 is hurting conversions
  • PageSpeed is 27 points below Beauty & Skincare category average (54)
  • Add a reviews platform to build customer trust

PageSpeed Performance Analysis

Mobile performance from Google PageSpeed • 23 Feb 2026

Overall Ranking

#2 / 16375

Faster than 100% of stores

Beauty & Skincare Ranking

#6 / 859

Top 1% in category

Category Avg Performance

54

-27 below avg

Category Avg LCP

2.1s

Slower than avg

27

Performance

100

Accessibility

92

SEO

Core Web Vitals

LCPneeds work

3.9s

Largest Contentful Paint

CLSgood

0.070

Cumulative Layout Shift

INPneeds work

336ms

Interaction to Next Paint

Additional Metrics

Store Audit

Actionable insights compared to 1155 Beauty & Skincare stores

#16 in Beauty & Skincare

Top 1% of stores

84% below average

69 products vs 445 avg

Faster than 99% of Beauty & Skincare stores

PageSpeed score: 27/100

Category Benchmarks

Compared to 1155 stores in Beauty & Skincare

Products69 / avg 445

84% below average

avg

Collections70 / avg 62

13% above average

avg

Pages56 / avg 33

70% above average

avg

Blog Posts63 / avg 52

21% above average

avg

Theme & Design

Theme Name

Bespoke

Type

Custom / Bespoke

Tech Stack

Platform

shopify

Payment / Finance

Pipe
PayPal
Klarna
Afterpay
Zip (Quadpay)

Business Profile

Store maturity and operational indicators

Growth Trajectory

Stable

Tracking History

NaN+ year

Since Invalid Date

Market Position

Top 10% largest catalog

Top 1% by catalog size

Content Investment

medium

Above-average content investment

Tech Stack Maturity

Mature stack

No review platform (39% of category uses one)

Business Sophistication

Emerging

International

Store Timeline & History

Feb 2026

69 products70 collections56 pages63 blogs

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About 111skin

111skin is a beauty & skincare ecommerce store built on shopify and operating in US. The store currently offers 69 products organized across 70 collections, making it comparable in size for the beauty & skincare category.

Theme and Design

111skin uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.

Performance Analysis

Based on Google PageSpeed Insights, 111skin achieves a performance score of 27/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 100/100 for accessibility and 92/100 for SEO optimization.

Tech Stack

Beyond the core Shopify platform, 111skin has not implemented a third-party review platform and offers Pipe, PayPal, Klarna, Afterpay, Zip (Quadpay) for payment flexibility.

Competitive Positioning

Within the Beauty & Skincare category, 111skin ranks #16 out of 1155 stores we track. This places them in the top 1% of beauty & skincare stores by product catalog size.

Last scanned

Feb 23, 2026

111skin | Beauty & Skincare Store Analysis | CommerceRank