Detroitgrooming
detroitgrooming.com
Detroit Grooming Co. is a men's grooming brand offering award-winning beard care products, including beard oils, beard butters, beard wash and conditioner, all-natural face washes, shampoos, handmade soaps, and grooming kits. The store positions itself as a premium men's skincare and grooming destination with curated bundles and product collections.
Products
70
Collections
13
Pages
59
Blog Posts
153
CommerceRank Score
Overall store health assessment based on 5 key factors
56/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 27 Feb 2026
Overall Ranking
#5638 / 16375
Faster than 66% of stores
Beauty & Skincare Ranking
#243 / 859
Top 28% in category
Category Avg Performance
54
+10 above avg
Category Avg LCP
2.1s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.5s
Largest Contentful Paint
0.010
Cumulative Layout Shift
97ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 1155 Beauty & Skincare stores
#385 in Beauty & Skincare
Above average (top 33%)
84% below average
70 products vs 445 avg
Faster than 72% of Beauty & Skincare stores
PageSpeed score: 64/100
No BNPL options
60% of Beauty & Skincare stores offer PayPal
Category Benchmarks
Compared to 1155 stores in Beauty & Skincare
84% below average
avg
79% below average
avg
79% above average
avg
194% above average
avg
Category Intelligence
How Detroitgrooming compares to other beauty & skincare stores
4%
of Beauty & Skincare stores use Stamped
Insights
- 60% of Beauty & Skincare stores offer PayPal
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
Shopify
Reviews Platform
Stamped
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 33% by catalog size
high
Strong content (153 blogs, 59 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Beauty & Skincare Stores
Other beauty & skincare stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Detroitgrooming
Detroitgrooming is a beauty & skincare ecommerce store built on Shopify and operating in US. The store currently offers 70 products organized across 13 collections, making it comparable in size for the beauty & skincare category.
Theme and Design
Detroitgrooming uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Detroitgrooming achieves a performance score of 64/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 81/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Detroitgrooming uses Stamped for customer reviews. Compared to other beauty & skincare stores, 60% of beauty & skincare stores offer paypal
Competitive Positioning
Within the Beauty & Skincare category, Detroitgrooming ranks #385 out of 1155 stores we track. This places them in the top 33% of beauty & skincare stores by product catalog size.
Last scanned
Feb 25, 2026
