Updated copy of Empire
1stculture.com
1stCulture is a heritage-focused ecommerce store offering country-themed jewelry and accessories including necklaces, lapel pins, ankle bracelets, and earrings, along with cultural streetwear and apparel. The brand caters to immigrants and diaspora communities seeking stylish products that celebrate their home country or heritage.
Performance Needs Attention
This store scores 38/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
1,057
Collections
9
Pages
7
Blog Posts
4
CommerceRank Score
Overall store health assessment based on 5 key factors
51/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 19 points below Jewelry & Accessories category average (57)
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#14453 / 16375
Faster than 12% of stores
Jewelry & Accessories Ranking
#461 / 514
Top 90% in category
Category Avg Performance
57
-19 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#62 in Jewelry & Accessories
Top 9% of stores
37% above average
1,057 products vs 770 avg
Slower than 90% of Jewelry & Accessories stores
PageSpeed score: 38/100
No BNPL options
61% of Jewelry & Accessories stores offer PayPal
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
37% above average
avg
82% below average
avg
59% below average
avg
85% below average
avg
Category Intelligence
How Updated copy of Empire compares to other jewelry & accessories stores
0%
of Jewelry & Accessories stores use this theme
Insights
- 61% of Jewelry & Accessories stores offer PayPal
Theme & Design
Theme Name
EmpireType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 9% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
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About Updated copy of Empire
Updated copy of Empire is a jewelry & accessories ecommerce store built on and operating in GB. The store currently offers 1,057 products organized across 9 collections, making it larger than average for the jewelry & accessories category.
Theme and Design
Updated copy of Empire uses the Empire theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Updated copy of Empire achieves a performance score of 38/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 86/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Updated copy of Empire has not implemented a third-party review platform. Compared to other jewelry & accessories stores, 61% of jewelry & accessories stores offer paypal
Competitive Positioning
Within the Jewelry & Accessories category, Updated copy of Empire ranks #62 out of 679 stores we track. This places them in the top 9% of jewelry & accessories stores by product catalog size.
Last scanned
Feb 24, 2026
