Olivergoldsmith
olivergoldsmith.com
Oliver Goldsmith is an official retailer of premium fashion sunglasses and eyewear, specializing in vintage-inspired designs and contemporary collections since 1926. The store offers a curated selection of sunglasses across multiple silhouettes including aviator, browline, cat-eye, and oversized styles, featuring both iconic heritage pieces and limited-release designs.
Products
1,080
-156Collections
624
+12Pages
516
Blog Posts
612
+12CommerceRank Score
Overall store health assessment based on 5 key factors
84/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 22 Feb 2026
Overall Ranking
#4868 / 16375
Faster than 70% of stores
Jewelry & Accessories Ranking
#158 / 514
Top 31% in category
Category Avg Performance
57
+8 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
0.020
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
1.4s
First Contentful Paint
—
Time to First Byte
11.3s
Speed Index
Store Audit
Actionable insights compared to 679 Jewelry & Accessories stores
#60 in Jewelry & Accessories
Top 9% of stores
40% above average
1,080 products vs 770 avg
Faster than 69% of Jewelry & Accessories stores
PageSpeed score: 65/100
-24 products
Over the past 6 months
Category Benchmarks
Compared to 679 stores in Jewelry & Accessories
40% above average
avg
1148% above average
avg
2935% above average
avg
2254% above average
avg
Theme & Design
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Declining (-2%)
1+ year
Since Jan 2025
Top 10% largest catalog
Top 9% by catalog size
high
Strong content (612 blogs, 516 pages)
Tech Stack Maturity
Mature stack
Business Sophistication
Mature
Store Timeline & History
Jul 2025
Jul 2025
Theme changed from Ti Icons - With Lens Colours to Re-introducing
Jun 2025
May 2025
Apr 2025
Mar 2025
Mar 2025
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About Olivergoldsmith
Olivergoldsmith is a jewelry & accessories ecommerce store built on shopify and operating in GB. The store currently offers 1,080 products organized across 624 collections, making it larger than average for the jewelry & accessories category.
Theme and Design
Olivergoldsmith uses the Symmetry theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Olivergoldsmith achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 91/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Olivergoldsmith uses TrustPilot for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Jewelry & Accessories category, Olivergoldsmith ranks #60 out of 679 stores we track. This places them in the top 9% of jewelry & accessories stores by product catalog size. Over the past 6 months, the store has reduced its catalog by 24 products.
Last scanned
Feb 18, 2026
