Dawn
21envy.com
21 Envy is a beauty and hair accessories brand specializing in premium human hair extensions, including curly and body wave varieties, along with complementary hair care products and styling accessories like bonnets and lace bands designed for customers seeking high-quality haircare solutions.
Products
25
Collections
4
Pages
2
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
52/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#2697 / 16375
Faster than 84% of stores
Beauty & Cosmetics Ranking
#71 / 403
Top 18% in category
Category Avg Performance
56
+15 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 572 Beauty & Cosmetics stores
#356 in Beauty & Cosmetics
Below 62% of stores
92% below average
25 products vs 315 avg
Faster than 82% of Beauty & Cosmetics stores
PageSpeed score: 71/100
No BNPL options
65% of Beauty & Cosmetics stores offer PayPal
Category Benchmarks
Compared to 572 stores in Beauty & Cosmetics
92% below average
avg
92% below average
avg
89% below average
avg
89% below average
avg
Category Intelligence
How Dawn compares to other beauty & cosmetics stores
10%
of Beauty & Cosmetics stores use this theme
Insights
- 65% of Beauty & Cosmetics stores offer PayPal
Theme & Design
Theme Name
DawnType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 62% by catalog size
low
Basic content (2 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Beauty & Cosmetics Stores
Other beauty & cosmetics stores with similar size
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About Dawn
Dawn is a beauty & cosmetics ecommerce store built on and operating in GB. The store currently offers 25 products organized across 4 collections, making it comparable in size for the beauty & cosmetics category.
Theme and Design
Dawn uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of beauty & cosmetics stores.
Performance Analysis
Based on Google PageSpeed Insights, Dawn achieves a performance score of 71/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 93/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Dawn has not implemented a third-party review platform. Compared to other beauty & cosmetics stores, 65% of beauty & cosmetics stores offer paypal
Competitive Positioning
Within the Beauty & Cosmetics category, Dawn ranks #356 out of 572 stores we track. This places them in the top 62% of beauty & cosmetics stores by product catalog size.
Last scanned
Feb 24, 2026
