Expanse
239flies.com
239 Flies is a specialized retailer of fly fishing equipment and apparel, offering a comprehensive selection of flies (saltwater and freshwater), fishing rods, reels, line, fly tying materials, and outdoor apparel for fly fishing enthusiasts.
Products
2,371
Collections
187
Pages
7
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
68/100
Top Recommendations
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 25 Feb 2026
Overall Ranking
#519 / 16375
Faster than 97% of stores
Fishing Ranking
#4 / 90
Top 4% in category
Category Avg Performance
56
+28 above avg
Category Avg LCP
1.8s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
2.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
102ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#14 in Fishing
Top 11% of stores
12% above average
2,371 products vs 2,112 avg
Faster than 96% of Fishing stores
PageSpeed score: 84/100
No BNPL options
57% of Fishing stores offer PayPal
Category Benchmarks
Compared to 129 stores in Fishing
12% above average
avg
90% below average
avg
96% below average
avg
98% below average
avg
Category Intelligence
How Expanse compares to other fishing stores
0%
of Fishing stores use this theme
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Theme Name
ExpanseType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Larger than 75% of category
Top 11% by catalog size
low
Basic content (7 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Expanse
Expanse is a fishing ecommerce store built on and operating in US. The store currently offers 2,371 products organized across 187 collections, making it larger than average for the fishing category.
Theme and Design
Expanse uses the Expanse theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Expanse achieves a performance score of 84/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 85/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Expanse has not implemented a third-party review platform. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, Expanse ranks #14 out of 129 stores we track. This places them in the top 11% of fishing stores by product catalog size.
Last scanned
Feb 24, 2026
