Supply
bhtackle.com
BHTackle.com is a fishing equipment superstore offering a wide selection of high-quality fishing tackle at discount prices. The store specializes in lures, reels, rods, fishing line, and accessories for both freshwater and saltwater fishing, with weekly deals and flash sales.
Products
2,705
Collections
37
Pages
6
Blog Posts
2
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Migrate from legacy OS 1.0 theme to OS 2.0 for better performance and features
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#4990 / 16375
Faster than 70% of stores
Fishing Ranking
#30 / 90
Top 33% in category
Category Avg Performance
56
+9 above avg
Category Avg LCP
1.8s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#13 in Fishing
Top 10% of stores
28% above average
2,705 products vs 2,112 avg
Faster than 67% of Fishing stores
PageSpeed score: 65/100
No BNPL options
57% of Fishing stores offer PayPal
Category Benchmarks
Compared to 129 stores in Fishing
28% above average
avg
98% below average
avg
97% below average
avg
100% below average
avg
Category Intelligence
How Supply compares to other fishing stores
3%
of Fishing stores use this theme
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Theme Name
SupplyType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Top 10% largest catalog
Top 10% by catalog size
low
Basic content (6 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About Supply
Supply is a fishing ecommerce store built on and operating in US. The store currently offers 2,705 products organized across 37 collections, making it larger than average for the fishing category.
Theme and Design
Supply uses the Supply theme from the Shopify Theme Store. This theme choice is used by 3% of fishing stores.
Performance Analysis
Based on Google PageSpeed Insights, Supply achieves a performance score of 65/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Supply has not implemented a third-party review platform. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, Supply ranks #13 out of 129 stores we track. This places them in the top 10% of fishing stores by product catalog size.
Last scanned
Feb 24, 2026
