Ritual
247scents.com
247 Scents is a fragrance retailer specializing in affordable designer-inspired perfumes, offering alcohol-free perfume oils and luxury sprays that are skin-friendly, long-lasting, and pocket-sized. The store positions itself as a budget-friendly alternative to high-end designer fragrances.
Products
192
Collections
6
Pages
3
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
45/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#3659 / 16375
Faster than 78% of stores
Perfume & Cologne Ranking
#21 / 89
Top 24% in category
Category Avg Performance
55
+13 above avg
Category Avg LCP
2.1s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#33 in Perfume & Cologne
Above average (top 26%)
73% below average
192 products vs 723 avg
Faster than 76% of Perfume & Cologne stores
PageSpeed score: 68/100
No BNPL options
64% of Perfume & Cologne stores offer PayPal
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
73% below average
avg
88% below average
avg
88% below average
avg
97% below average
avg
Category Intelligence
How Ritual compares to other perfume & cologne stores
0%
of Perfume & Cologne stores use this theme
Insights
- 64% of Perfume & Cologne stores offer PayPal
Theme & Design
Theme Name
RitualType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 26% by catalog size
low
Basic content (3 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
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About Ritual
Ritual is a perfume & cologne ecommerce store built on and operating in US. The store currently offers 192 products organized across 6 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Ritual uses the Ritual theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Ritual achieves a performance score of 68/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 96/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Ritual has not implemented a third-party review platform. Compared to other perfume & cologne stores, 64% of perfume & cologne stores offer paypal
Competitive Positioning
Within the Perfume & Cologne category, Ritual ranks #33 out of 127 stores we track. This places them in the top 26% of perfume & cologne stores by product catalog size.
Last scanned
Feb 24, 2026
