Thepremiumfragrance
thepremiumfragrance.co.uk
The Premium Fragrance is a UK-based online retailer specializing in designer-inspired perfumes and colognes for men and women. The store offers affordable fragrance alternatives including perfume oils and car fresheners, with a focus on long-lasting, vegan-friendly products and fast UK delivery.
Products
184
Collections
9
Pages
10
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
67/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Perfume & Cologne Ranking
#2 / 89
Top 2% in category
Category Avg Performance
55
-4 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.120
Cumulative Layout Shift
213ms
Interaction to Next Paint
Additional Metrics
1.6s
First Contentful Paint
1017ms
Time to First Byte
4.9s
Speed Index
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#1 in Perfume & Cologne
Top 1% of stores
75% below average
184 products vs 723 avg
Faster than 98% of Perfume & Cologne stores
PageSpeed score: 51/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
75% below average
avg
82% below average
avg
60% below average
avg
97% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
TrustPilot
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (10 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Thepremiumfragrance
Thepremiumfragrance is a perfume & cologne ecommerce store built on shopify and operating in US. The store currently offers 184 products organized across 9 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Thepremiumfragrance uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Thepremiumfragrance achieves a performance score of 51/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 86/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Thepremiumfragrance uses TrustPilot for customer reviews and offers PayPal, Klarna, Afterpay for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Thepremiumfragrance ranks #1 out of 127 stores we track. This places them in the top 1% of perfume & cologne stores by product catalog size.
Last scanned
Feb 22, 2026
