Boysmells
boysmells.com
Boy Smells is a luxury fragrance and home scent brand offering scented candles, fine fragrances, perfumes, body mists, washes, and lotions. The brand positions itself as a lifestyle company that transforms daily routines into meaningful rituals through carefully curated scent products.
Performance Needs Attention
This store scores 46/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
113
Collections
137
Pages
47
Blog Posts
13
CommerceRank Score
Overall store health assessment based on 5 key factors
63/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#12800 / 16375
Faster than 22% of stores
Perfume & Cologne Ranking
#66 / 89
Top 74% in category
Category Avg Performance
55
-9 below avg
Category Avg LCP
2.1s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.4s
Largest Contentful Paint
0.000
Cumulative Layout Shift
111ms
Interaction to Next Paint
Additional Metrics
1.3s
First Contentful Paint
387ms
Time to First Byte
13.4s
Speed Index
Store Audit
Actionable insights compared to 127 Perfume & Cologne stores
#44 in Perfume & Cologne
Above average (top 35%)
84% below average
113 products vs 723 avg
Slower than 74% of Perfume & Cologne stores
PageSpeed score: 46/100
Category Benchmarks
Compared to 127 stores in Perfume & Cologne
84% below average
avg
174% above average
avg
88% above average
avg
86% below average
avg
Theme & Design
Theme Name
Myntr Volt
Type
Theme Store
Tech Stack
Platform
shopify
Reviews Platform
Yotpo
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 35% by catalog size
medium
Above-average content investment
Tech Stack Maturity
Mature stack
Business Sophistication
Developing
Store Timeline & History
Feb 2026
Similar Perfume & Cologne Stores
Other perfume & cologne stores with similar size
Is this your competitor?
Get a free audit and see how you compare
About Boysmells
Boysmells is a perfume & cologne ecommerce store built on shopify and operating in US. The store currently offers 113 products organized across 137 collections, making it comparable in size for the perfume & cologne category.
Theme and Design
Boysmells uses the Myntr Volt theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, Boysmells achieves a performance score of 46/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 83/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Boysmells uses Yotpo for customer reviews and offers PayPal for payment flexibility.
Competitive Positioning
Within the Perfume & Cologne category, Boysmells ranks #44 out of 127 stores we track. This places them in the top 35% of perfume & cologne stores by product catalog size.
Last scanned
