Craft
3pointink.com
3-Point Ink is a niche publisher and retailer specializing in Heritage Iron and Oliver Heritage magazines, along with related books and tractor merchandise. The store caters to agricultural enthusiasts and farming heritage collectors through magazines, back issues, apparel, and merchandise celebrating the history of farming equipment and rural life.
Products
358
Collections
9
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
48/100
Top Recommendations
- Improve PageSpeed performance to 70+ for better conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#6312 / 16375
Faster than 61% of stores
Books & Stationery Ranking
#132 / 273
Top 48% in category
Category Avg Performance
60
+2 above avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#118 in Books & Stationery
Above average (top 29%)
84% below average
358 products vs 2,250 avg
Faster than 52% of Books & Stationery stores
PageSpeed score: 62/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
84% below average
avg
90% below average
avg
80% below average
avg
92% below average
avg
Category Intelligence
How Craft compares to other books & stationery stores
3%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Theme Name
CraftType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 29% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
Other books & stationery stores with similar size
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About Craft
Craft is a books & stationery ecommerce store built on and operating in US. The store currently offers 358 products organized across 9 collections, making it comparable in size for the books & stationery category.
Theme and Design
Craft uses the Craft theme from the Shopify Theme Store. This theme choice is used by 3% of books & stationery stores.
Performance Analysis
Based on Google PageSpeed Insights, Craft achieves a performance score of 62/100 on mobile devices. This moderate score suggests there may be opportunities to improve load times and user experience through optimization. The store also scores 100/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Craft has not implemented a third-party review platform. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Craft ranks #118 out of 412 stores we track. This places them in the top 29% of books & stationery stores by product catalog size.
Last scanned
Feb 24, 2026
