Blurosedesigns
blurosedesigns.com
Blú Rose is an ecommerce retailer of modern greeting cards, wedding invitations, personalized stationery, and paper goods. The store offers a curated selection of bold, sustainable paper products designed for various occasions including holidays, celebrations, and life events.
Performance Needs Attention
This store scores 44/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
394
Collections
101
Pages
19
Blog Posts
10
CommerceRank Score
Overall store health assessment based on 5 key factors
60/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 16 points below Books & Stationery category average (60)
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#13261 / 16375
Faster than 19% of stores
Books & Stationery Ranking
#237 / 273
Top 87% in category
Category Avg Performance
60
-16 below avg
Category Avg LCP
1.9s
Performance
Accessibility
SEO
Core Web Vitals
—
Largest Contentful Paint
—
Cumulative Layout Shift
—
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 412 Books & Stationery stores
#112 in Books & Stationery
Above average (top 27%)
82% below average
394 products vs 2,250 avg
Slower than 87% of Books & Stationery stores
PageSpeed score: 44/100
No BNPL options
60% of Books & Stationery stores offer PayPal
Category Benchmarks
Compared to 412 stores in Books & Stationery
82% below average
avg
9% above average
avg
5% below average
avg
74% below average
avg
Category Intelligence
How Blurosedesigns compares to other books & stationery stores
1%
of Books & Stationery stores use Yotpo
10%
of Books & Stationery stores use this theme
Insights
- 60% of Books & Stationery stores offer PayPal
Theme & Design
Tech Stack
Platform
Shopify
Reviews Platform
Yotpo
Business Profile
Store maturity and operational indicators
Stable
Unknown
Above average catalog size
Top 27% by catalog size
low
Basic content (19 pages)
Tech Stack Maturity
Developing stack
Business Sophistication
Emerging
Store Timeline & History
Feb 2026
Similar Books & Stationery Stores
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About Blurosedesigns
Blurosedesigns is a books & stationery ecommerce store built on Shopify and operating in US. The store currently offers 394 products organized across 101 collections, making it comparable in size for the books & stationery category.
Theme and Design
Blurosedesigns uses the Dawn theme from the Shopify Theme Store. This theme choice is used by 10% of books & stationery stores.
Performance Analysis
Based on Google PageSpeed Insights, Blurosedesigns achieves a performance score of 44/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 92/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, Blurosedesigns uses Yotpo for customer reviews. Compared to other books & stationery stores, 60% of books & stationery stores offer paypal
Competitive Positioning
Within the Books & Stationery category, Blurosedesigns ranks #112 out of 412 stores we track. This places them in the top 27% of books & stationery stores by product catalog size.
Last scanned
Feb 25, 2026
