BillyRub Baits
billyrub.fish
BillyRub Baits is a fishing supply store that sells 100% natural fish attractants and protein-infused plastic baits designed for various fish species including bass, panfish, and walleye. The brand offers scent-based fishing attractants alongside tackle and fishing gear.
Performance Needs Attention
This store scores 48/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
61
Collections
11
Pages
4
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
37/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- Add a reviews platform to build customer trust
- Consider BNPL options to increase average order value
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 26 Feb 2026
Overall Ranking
#12331 / 16375
Faster than 25% of stores
Fishing Ranking
#64 / 90
Top 71% in category
Category Avg Performance
56
-8 below avg
Category Avg LCP
1.8s
Faster than avg
Performance
Accessibility
SEO
Core Web Vitals
1.1s
Largest Contentful Paint
0.000
Cumulative Layout Shift
110ms
Interaction to Next Paint
Additional Metrics
Store Audit
Actionable insights compared to 129 Fishing stores
#69 in Fishing
Below 53% of stores
97% below average
61 products vs 2,112 avg
Slower than 71% of Fishing stores
PageSpeed score: 48/100
No BNPL options
57% of Fishing stores offer PayPal
Category Benchmarks
Compared to 129 stores in Fishing
97% below average
avg
99% below average
avg
98% below average
avg
99% below average
avg
Category Intelligence
How BillyRub Baits compares to other fishing stores
0%
of Fishing stores use this theme
Insights
- 57% of Fishing stores offer PayPal
Theme & Design
Theme Name
RefreshType
Theme Store
Tech Stack
Platform
No additional integrations detected
Business Profile
Store maturity and operational indicators
Stable
Unknown
Below average catalog size
Top 53% by catalog size
low
Basic content (4 pages)
Tech Stack Maturity
Basic stack
Business Sophistication
Early stage
Store Timeline & History
Feb 2026
Similar Fishing Stores
Other fishing stores with similar size
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About BillyRub Baits
BillyRub Baits is a fishing ecommerce store built on and operating in US. The store currently offers 61 products organized across 11 collections, making it comparable in size for the fishing category.
Theme and Design
BillyRub Baits uses the Refresh theme from the Shopify Theme Store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, BillyRub Baits achieves a performance score of 48/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 93/100 for accessibility and 100/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, BillyRub Baits has not implemented a third-party review platform. Compared to other fishing stores, 57% of fishing stores offer paypal
Competitive Positioning
Within the Fishing category, BillyRub Baits ranks #69 out of 129 stores we track. This places them in the top 53% of fishing stores by product catalog size.
Last scanned
Feb 24, 2026
