99bikes
99bikes.co.uk
99 Bikes is a UK-based bicycle and cycling accessories retailer offering a wide range of bikes including mountain bikes, road bikes, hybrid bikes, electric bikes, kids bikes, and folding bikes from premium brands such as Cube, Specialized, Scott, Orbea, and Cannondale. The store also features scooters, helmets, lights, and other cycling gear with regular promotions including ex-display items and brand-specific discounts.
Performance Needs Attention
This store scores 45/100 on PageSpeed, which is below the recommended threshold of 50. Consider optimizing images, reducing JavaScript, and enabling better caching.
Products
9,534
Collections
602
Pages
28
Blog Posts
3
CommerceRank Score
Overall store health assessment based on 5 key factors
73/100
Top Recommendations
- Critical: PageSpeed below 50 is hurting conversions
- PageSpeed is 11 points below Sports & Outdoors category average (56)
PageSpeed Performance Analysis
Mobile performance from Google PageSpeed • 23 Feb 2026
Overall Ranking
#2 / 16375
Faster than 100% of stores
Sports & Outdoors Ranking
#3 / 716
Top 0% in category
Category Avg Performance
56
-11 below avg
Category Avg LCP
1.7s
Slower than avg
Performance
Accessibility
SEO
Core Web Vitals
1.9s
Largest Contentful Paint
0.040
Cumulative Layout Shift
122ms
Interaction to Next Paint
Additional Metrics
1.8s
First Contentful Paint
1054ms
Time to First Byte
8.7s
Speed Index
Store Audit
Actionable insights compared to 1076 Sports & Outdoors stores
#9 in Sports & Outdoors
Top 1% of stores
877% above average
9,534 products vs 976 avg
Faster than 100% of Sports & Outdoors stores
PageSpeed score: 45/100
Category Benchmarks
Compared to 1076 stores in Sports & Outdoors
877% above average
avg
293% above average
avg
3% below average
avg
95% below average
avg
Theme & Design
Theme Name
BespokeType
Custom / Bespoke
Tech Stack
Platform
shopify
Reviews Platform
Reviews.io
Payment / Finance
Business Profile
Store maturity and operational indicators
Stable
NaN+ year
Since Invalid Date
Top 10% largest catalog
Top 1% by catalog size
low
Basic content (28 pages)
Tech Stack Maturity
Advanced stack
Business Sophistication
Established
Store Timeline & History
Feb 2026
Similar Sports & Outdoors Stores
Other sports & outdoors stores with similar size
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About 99bikes
99bikes is a sports & outdoors ecommerce store built on shopify and operating in GB. The store currently offers 9,534 products organized across 602 collections, making it larger than average for the sports & outdoors category.
Theme and Design
99bikes uses the Bespoke theme, a custom-built solution tailored specifically for this store. This theme choice provides the foundation for their online presence.
Performance Analysis
Based on Google PageSpeed Insights, 99bikes achieves a performance score of 45/100 on mobile devices. This score indicates significant opportunities for performance optimization, which could improve conversions and search rankings. The store also scores 81/100 for accessibility and 85/100 for SEO optimization.
Tech Stack
Beyond the core Shopify platform, 99bikes uses Reviews.io for customer reviews and offers PayPal, Klarna for payment flexibility.
Competitive Positioning
Within the Sports & Outdoors category, 99bikes ranks #9 out of 1076 stores we track. This places them in the top 1% of sports & outdoors stores by product catalog size.
Last scanned
Feb 22, 2026
